What are the functions and benefits of packaging?
Packaging is the first thing that consumers see. Therefore, it is necessary to pay attention to details in terms of production, material selection, or designing packaging boxes to be beautiful, good-looking, and durable in order to help stimulate consumer demand.
What are the functions and benefits of packaging? How are they good?
1. Product protection
Good packaging must be able to prevent products from being damaged. The products must be in the best condition, not dented before they reach the customer. It must also be able to withstand sunlight, rain, moisture, or prevent things like ants and insects from damaging the products.
2. Product placement for sale
Packaging must be appropriate for consumer buying and selling behavior. It must be durable in all conditions of use, whether it is transportation, displaying products, or moving, it must be in the most perfect condition possible. In designing good packaging, we must also take this into account.
3. Helps indicate the brand identity of the product
When the packaging is beautifully designed, and if you add special techniques to the packaging, such as printing patterns or stamping boxes that are unique and different from others, to make it stand out from competitors, and also including colors, logos, and slogans that are put on the boxes, it will help indicate the identity of your brand. Consumers will be able to remember your products more easily from the different designs.
4. Packaging that blends with the product
It must be appropriate in terms of various designs. It must be convenient to use. Of course, the appropriateness of the product and packaging, if they go together, can make it very convenient.
In addition, the product or packaging can also be designed to make the materials environmentally friendly. This is something that we can give back to society very well.
5. Increasing sales
If we have good packaging, it will definitely make our products increase sales very well. As mentioned, if our products are well designed and designed to please customers, I guarantee that our products and our packaging will be able to meet the needs of consumers as well.
In addition, it can attract and make customers decide to buy our products quickly. Plus, it will increase sales without requiring much investment.
6. Product information communication
Packaging can be used as a space to communicate important product information, such as ingredients, expiration date, usage instructions, nutritional labels, etc., helping consumers receive complete necessary information.
7. Maintaining quality and shelf life
Properly designed packaging can help maintain the quality and extend the shelf life of products, especially food and beverages, prevent contamination and delay deterioration.
8. Marketing promotion and brand image
Designing beautiful and unique packaging will help attract consumers' attention to the product more easily. For example, the use of colors, shapes, logos, and graphics that appear on the packaging all play a part in creating brand awareness and recognition. It can also effectively reflect the brand's value, position, and identity.
9. Convenience in storage and transportation
• Compact packaging that is appropriate for the product will save space in storage and transportation.
• Designing a strong, durable structure that can prevent impact during transportation.
• Some types of packaging can be stacked tightly, saving more space.
• The neat arrangement of products in the packaging will help make storage and transportation more convenient.
10. Reuse and recycling
• Use materials that can be easily recycled, such as paper, plastic, metal, glass, etc.
• Design packaging that can be easily disassembled for sorting and recycling.
• Some types of packaging can be reused or some parts can be reused.
• Using natural materials and biodegradable materials is another option for designing packaging that preserves the environment.
However, packaging design is also very important. Because we have to design it to meet the needs of customers so that customers like it.
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