Tips for building your business with branded printed boxes
Branding your brand with packaging boxes is a strategy that adds value to your product, attracts customers, and makes your brand more memorable.
Here’s how you can use packaging as a strong branding tool :
1. Design with identity
• Use colors, logos, and fonts that are the brand's identity.
• Choose the shape and size of the box to suit the product.
• Use special techniques such as embossing, gold embossing, UV Spot, or matte-glossy coating to add a premium look.
2. Create an impressive experience (Unboxing Experience)
• Use good quality materials that feel luxurious.
• Add a thank you message or a small card to increase intimacy with customers.
• Design the unboxing to be unique, such as opening it in layers or having a drawer.
3. Add value with functionality
• Make the box reusable, such as a foldable box or as a decoration
• Use environmentally friendly materials, such as recycled paper or biodegradable plastic
• Design the box to have a strong structure that helps protect the product well
4. Include your brand story and character
• Use images or text that convey your brand’s positioning, such as “100% natural” or “Designed by Thai craftsmen.”
• Add a QR Code linking to your website or a product introduction video.
• Use a memorable slogan, such as “Unbox Happiness” or “Small Box, Big Impact.”
5. Use packaging as a marketing tool
• Make the box look good enough for customers to take a photo and share it on social media
• Use promotions on the box, such as a discount code for your next purchase
• Design a limited edition package to stimulate purchase demand
Packaging boxes are not just a product wrapper, but an advertising medium that makes your brand stand out, impresses, and makes it easy for customers to remember. Investing in good packaging design will help increase the chances of generating sales and brand loyalty in the long run.
Interested in producing branded printed boxes, contact us at
** World Premier Packaging Company is pleased to provide consultation and recommendations to suit customer usage.
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